We'll truly never know whether Sony would be looking at a bigger opening weekend for the Will Smith/Jaden Smith vehicle After Earth if they hadn't chosen to hide the fact that the film is directed by M. Night Shyamalan. I've argued for much of the last week that said decision was a marketing blunder, and I stand by that assessment. The idea that M. Night Shyamalan is 'box office poison' isn't confirmed by the facts of his fourteen years in the Hollywood limelight. In fact, through a mix of luck and random happenstance, the man has managed to all-but-avoid actual box office destruction.
Reported by Forbes.com 2 hours ago.
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