Beauty & personal care brand ViTA has been awarded The Sustainable Packaging Coalition’s 2018 Breakthrough Innovator of the Year Award for revolutionizing the industry with the world’s first and currently only bottles to be made entirely from 100 % OceanBound plastic. With its commitment to using the most sustainable packaging options available, ViTA is taking a lead role to achieve the goal of capturing and diverting millions of pounds of plastic at risk of polluting the world’s oceans.
LOS ANGELES (PRWEB) June 25, 2018
ViTA is proud to announce that it has been awarded The Sustainable Packaging Coalition’s (SPC) 2018 Breakthrough Innovator of the Year award for the world's first 100% OceanBound bottles. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable, and strives to create packaging that is not only good for people but also for the environment. The SPC Innovator Awards celebrate and showcase the outstanding people and organizations behind extraordinary advancements in packaging sustainability.
"For years, society has taken the importance and interconnected nature of the ecosystems of our planet for granted. The plastic epidemic that currently plagues our oceans is just one example of the unsustainability of current business and consumption models. We are at the point of change, where disruption of business models and true innovation should benefit both people and the environment. We as the human population have the power and ability to drive change and ensure we create a better future for our planet. The appetite for sustainable solutions has never been higher than now." Anthony Archer, ViTA CEO.
ViTA’s bottles are the world's first bottles to be made entirely from 100% OceanBound recycled plastic, which are sourced from areas where plastic is at high risk of entering the ocean. Plastic accounts for 80% of waste that accumulates in the oceans, with an estimated 8 million metric tons of plastic entering the ocean every year and an estimated 5 trillion pieces of plastic currently afloat on the ocean. ViTA is taking a leading role alongside manufacturing partners, Envision Plastics, to achieve the goal of capturing and diverting 10 million pounds of plastic at risk of polluting the ocean.
“We ask others to follow the example set by ViTA in using Envision’s OceanBound Plastic in your products and packages by creating the demand for this resin.” Sandra Lewis, Director of Business Development, Envision Plastics.
About ViTA:
The ViTA mission is to utilize futuristic knowledge, technology and advancements to enhance human ability to create a sustainable reality, without sacrificing luxury. ViTA delivers advanced natural beauty formulations powered by plant science and sustainable innovation to provide superior and noticeable results for you and Planet Earth. Future Better...Better Future. Reported by PRWeb 4 hours ago.
LOS ANGELES (PRWEB) June 25, 2018
ViTA is proud to announce that it has been awarded The Sustainable Packaging Coalition’s (SPC) 2018 Breakthrough Innovator of the Year award for the world's first 100% OceanBound bottles. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable, and strives to create packaging that is not only good for people but also for the environment. The SPC Innovator Awards celebrate and showcase the outstanding people and organizations behind extraordinary advancements in packaging sustainability.
"For years, society has taken the importance and interconnected nature of the ecosystems of our planet for granted. The plastic epidemic that currently plagues our oceans is just one example of the unsustainability of current business and consumption models. We are at the point of change, where disruption of business models and true innovation should benefit both people and the environment. We as the human population have the power and ability to drive change and ensure we create a better future for our planet. The appetite for sustainable solutions has never been higher than now." Anthony Archer, ViTA CEO.
ViTA’s bottles are the world's first bottles to be made entirely from 100% OceanBound recycled plastic, which are sourced from areas where plastic is at high risk of entering the ocean. Plastic accounts for 80% of waste that accumulates in the oceans, with an estimated 8 million metric tons of plastic entering the ocean every year and an estimated 5 trillion pieces of plastic currently afloat on the ocean. ViTA is taking a leading role alongside manufacturing partners, Envision Plastics, to achieve the goal of capturing and diverting 10 million pounds of plastic at risk of polluting the ocean.
“We ask others to follow the example set by ViTA in using Envision’s OceanBound Plastic in your products and packages by creating the demand for this resin.” Sandra Lewis, Director of Business Development, Envision Plastics.
About ViTA:
The ViTA mission is to utilize futuristic knowledge, technology and advancements to enhance human ability to create a sustainable reality, without sacrificing luxury. ViTA delivers advanced natural beauty formulations powered by plant science and sustainable innovation to provide superior and noticeable results for you and Planet Earth. Future Better...Better Future. Reported by PRWeb 4 hours ago.